Despite the scrutiny its parent company has faced the last two years, Instagram has risen from the fray to become one of the world’s most popular and influential social platforms. Want proof? Just last month, the photo and video sharing network crossed the threshold of 1 billion monthly active users, a major milestone in the company’s eight-year history.
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder.
Where is their customer?
Recently, Marketing Land offered some insights on some of the top social media networks today that could help companies seeking to find an answer.