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The Answer To In-Store Attribution

What if measuring the impact of digital ads on consumers' path to purchase in brick-and-mortar stores was as simple as measuring cookies for e-commerce?

Black Friday Misses Mobile Sales Potential

On Thanksgiving night we all probably gathered with our families and loved ones for some bonding time and incredible feasts of food. And on Friday, brave souls wandered to shopping centers and big retailers in search of some of the best deals of the year. Black Friday: the unofficial commencement of the busiest shopping season of the year. For those willing to embark on the annual shopping mayhem, it was a day filled with hours of waiting in line and elbowing hundreds of people to snag the best bargains. But are consumers still willing to put themselves through such physical ordeals?

How Personal Is Too Personal?

There used to be a time in the world of advertising when we all shared in a similar media experience. Media was bought and sold based off of the radio stations one listened to, the types of TV shows one would w

In View of Ad Viewability

Advertising news as of late is chaulk full of discussions about ad blockers, major acquisitions and lawsuits; however, what used to be a hot and vastly misunderstood topic, viewability, has largely slipped under the radar. Yet, viewability is still something that is vastly important to digital media campaigns.