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How Personal Is Too Personal?

There used to be a time in the world of advertising when we all shared in a similar media experience. Media was bought and sold based off of the radio stations one listened to, the types of TV shows one would w

In View of Ad Viewability

Advertising news as of late is chaulk full of discussions about ad blockers, major acquisitions and lawsuits; however, what used to be a hot and vastly misunderstood topic, viewability, has largely slipped under the radar. Yet, viewability is still something that is vastly important to digital media campaigns.