Search, particularly paid search, plays an integral role in many performance driven digital campaigns. Engines like Google and Bing are often times the first place a user looks for information as well as the last.
Imagine cracking a Corona on a hot day. Just before you allow the liquid courage to intoxicate your presence, your 6th sense ignites and you’re instantly transported to an exotic island splashing around with your favorite golden suds — sponsored by Corona.
Mobile-friendly or mobile-first? Truth is, the decision may no longer be yours.
We’ve all experienced one time or another where we’re headed to carry out our civil-duties at the local grocery store, on what we believe to be an all business occasion.
Like it or not, Generation Z is here to stay; at least for another decade or so.
Video and direct response. Kind of an oxymoron? Well, that is up for debate.
What would the first blog of the year be without a catchy, thought provoking quote?
Traditionally, the TV buying and selling process has involved countless non-automatic and manual interactions. A process that, while long-established, has become a little too drawn out for all of our current technological capabilities. Cue Programmatic TV.
We do it when we’re in a hurry. We do it when we’re bored or curious. We do it all the time, and probably a lot more than we realize it. We all search.
What if measuring the impact of digital ads on consumers' path to purchase in brick-and-mortar stores was as simple as measuring cookies for e-commerce?