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Understanding the Habits of American Social Media Users

The way we use social media yesterday is not the way we’ll use it tomorrow. But there's plenty of value in looking back in the past. Examining social media usage over the years gives us hints on where it’s headed in the future.

Facebook Begins Rollout of Tracking Pixel to Groups

Facebook has offered brand marketers unparalleled data on the customer’s buying journey. Its tracking pixel, which allows advertisers to measure conversions, optimize ad delivery and build specific target audiences, is now coming to one of Facebook’s most buzzed-about and up-and-coming features.