The way we use social media yesterday is not the way we’ll use it tomorrow. But there's plenty of value in looking back in the past. Examining social media usage over the years gives us hints on where it’s headed in the future.
In the race for listeners’ ears, Spotify is a leader of the pack. There is still plenty of room for the audio company to grow despite its already massive user base.
Podcasts are continuing to enjoy robust and strong growth. With a marketplace rich in creative and niche content, the burgeoning audio medium presents plenty of opportunity that more advertisers are beginning to recognize.
If you’re an advertiser, these latest metric updates from Facebook are crucial to understand.
Pew Research conducted and released its annual survey examining social media use of eight specific applications - Facebook, Twitter, Snapchat, Instagram, YouTube, Pinterest, WhatsApp and LinkedIn. The research is chock full of valuable information, but below are some major takeaways for one to digest.