If you’re an advertiser, these latest metric updates from Facebook are crucial to understand.
Advertising has evolved into a multi-billion dollar revenue generator for Facebook. In its most recent earnings release, the social media giant disclosed that it had generated roughly $10 billion in ad revenue in Q3 of 2017 alone.
Opportunities to advertise on Facebook have grown leaps and bounds since 2012, the year the company went public. Despite some recent setbacks, the capability to target specific audiences has made Facebook’s ad manager a must-use tool for businesses and brands.