Though companies embrace AI, implementation to its full potential is still slow. Why? Many companies don’t have clear strategies for using AI yet. Though it has come a long way, artificial intelligence is still hard to understand. The potential for how it’s best used is still under development.
Voice activated products have become ubiquitous in the homes of millions of people. It’s only natural that one day Amazon, who leads the market with its variety of Echo speakers, might bring advertising into the mix.
For businesses looking to utilize AI in their marketing strategy, there’s plenty to consider.