Podcasts are continuing to enjoy robust and strong growth. With a marketplace rich in creative and niche content, the burgeoning audio medium presents plenty of opportunity that more advertisers are beginning to recognize.
How audiences watch and consume TV continues to change with the times. For advertisers looking to stay ahead of the game, Nielsen and its partners are offering a new solution.
In September, the ratings and measurement company announced partnerships with Connekt and Ensequence, two of the top providers of interactive television advertising. The deals will enable both to utilize Nielsen’s automatic content recognition technology.