Audience Observations: Kids and their Digital UsagePrimary tabs
Brands often focus on people with earning power. Much of the marketing spotlight is shined on generational groups like Baby Boomers, Generation X, Millennials and more recently, Generation Z. Kids,
Partnership Matters: How Influencers View Relationships with Brands
On the surface, influencer marketing seems simple. Send product to tastemakers who then provide exposure to their massive audiences on social media. If only influencer marketing was actually that easy.
Upward Trend: Analyzing Instagram’s Continued Growth
Instagram usage continues to trend up. So much so that one major research firm doesn’t see the social network’s growth stagnating any time soon. eMarketer conducted its first ever worldwide
The Spending Habits of Millennials: Trends, Attitudes and Research
For years now, reaching Millennials has been a major priority for marketers. Despite their lower earning power relative to other generations, marketing to them has been attractive due to a
Three Burning Questions and Answers for Brand Marketers Considering Snapchat
Snapchat is a tantalizing platform for brands seeking a fresh way to reach customers. With millions of daily active users and an ever-evolving set of advertising tools, there’s a lot
Do’s and Don’ts for Reaching your Audience Through Messenger
In a new report examining the art of communication, Facebook detailed the top five channels of interpersonal information exchange. Care to take a stab at what topped the list?
Twitter Expands Character Limit: How Brands Can Take Advantage
Twitter’s 140 character limit is no more. Last week, the 11-year-old social network officially rolled out a new character limit policy, which now allows users to tweet messages double in
Artificial Intelligence Best Practices: What to do and What not to do
You may not realize it, but artificial intelligence has become a huge part of your daily life. Whether you’re scrolling through your Facebook news feed or searching for something on
Quality First: Facebook Offers New Insights On News Feed Algorithm
Brands seeking to improve their presence on Facebook have a new playbook to use. Late last week, the social media network released an exhaustive set of guidelines for publishers seeking
Instagram Updates Look and Feel of Ads
One of the world’s biggest social networks is tweaking its ad design. Instagram is making some minor, but impactful changes to the way call-to-actions appear to users scrolling through their
Global Social Media Usage: Facts and Figures
Social media use is prevalent here in the United States. But, how does it look elsewhere around the world? Recently, eMarketer took some time to examine global social network usage.
Interactive smart TV ads make major leap with Nielsen’s automatic content recognition
How audiences watch and consume TV continues to change with the times. For advertisers looking to stay ahead of the game, Nielsen and its partners are offering a new solution.
Three Takeaways From Marketing Land’s Audience Size Analysis of Facebook, Instagram and Snapchat
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder. Where is their customer? Recently, Marketing Land offered some insights
Google Updates Adwords Following Apple’s Release of Intelligent Tracking Protection
In June, Apple made waves in the ad world when it announced a new feature for Safari aimed at limiting tracking capabilities for third-party advertisers. In response, Google created a
Analyzing Advanced Television: Over The Top
Thanks to the internet, television as we know it has changed forever. These days the TV viewing experience has expanded far beyond an analog signal and receiver. With video on
Reaching Generation X in Today’s Digital World
When it comes to the members of Generation X, there are fewer of them than there are Millennials and Baby Boomers. But, that doesn’t mean they’re a group that should
Finding Generation Z: What platforms do they use most?
Move over Millennials. It’s time to make room for Generation Z. Unlike their counterparts born through the eighties to early nineties, Gen Z has grown up in a completely digital
Twitter begins trial run of subscription-based ad service
Twitter is testing a brand new ad service designed for power users and small businesses in mind. Last week, the real-time social messaging platform began accepting invites for a new
6 Tips: Creative Display Ads
Let’s face it, display ad’s have been around since about the beginning of time—because the launch of the internet constitutes the beginning of time right? However, according to a study
Finding Your Audience: Pre-Holiday Planning
The heat of summer is still upon us. But before we know it, the holidays will be just around the corner. For marketers looking to get a head start on